Our Mission

Every healthy soda out there compromises that classic cola taste.

Our mission is to make soda how it should’ve been made from the start…classic cola goodness that won’t kill you. Enter dates. They bring the cola flavor, they bring the caramelly sweetness – and boom… you have The Original Date Soda™.

Now why the odd name? We want to provoke the consumer enough ‘till they stop tolerating manipulative buzzwords like “diet” and “zero”.

Decades have gone by and generations have been raised on natural flavors that are not natural, citric acid that doesn’t come from citrus, and preservatives we cannot pronounce. And now this generation is feeling good about sweeteners, not knowing what it takes to make them sweet.

Our Goal

Our goal is to provide the most original tasting cola without any of the harmful ingredients. We’ve eliminated caramel coloring, sodium benzoate, potassium phosphate, refined sugar, high fructose corn syrup, artificial and natural sweeteners, and the taste is still pretty damn good.

What Makes Us Not Not Healthy

Unsweetened

No Caramel Color

What you taste is all dates.

Dates are brown.

Vitamins + Minerals

Antioxidant Rich

Naturally present in dates, nothing supplemental.

Did you know that dates have as much as pomegranate juice?

No Benzoates or Phosporic Acid

Only preservative is citric acid for taste.

What Makes Us Not Not Not Healthy

We believe it is possible for our food producers to be as heathy and at least transparent as we need them to be. Consumers just need to hold them accountable-and as a business we ourselves expect nothing less.

Our team at not*not are just as much consumers like you, we shop at local grocer’s just like you, we want healthy ingredients in our packaged foods just like you, we want to trust our food suppliers just like you. The food and beverage revolution has just begun.